There are 5 Reasons Why Home Sellers are Mislead Into Losing Thousands of Dollars and Wasting Months of Time.

1. Inaccurate Market Statistics

Inaccurate market statistics, like zestimates on popular sites like zillow.com are inaccurate and confusing. To protect consumers, we publish and distribute the Truth in consumer protection articles, graphics, podcasts, and videos to 1000s of websites. The truth is that general market statistics probably do NOT apply to your home and are often distorted deliberately by these websites to confuse you and get you to contact real estate agents advertising on their website.

2. Inaccurate Pricing

The way most agents are trained to create a price analysis is so wildly inaccurate that most agents attempts at pricing are really using the “Guess and Get Lucky ” strategy i.e. “I guess it will sell at about this price…No? You don’t like that number? Well, we can Go with whatever you think it’s worth….and hope we GET lucky….”

To protect you, our in depth RVM or Real Value Model valuation process includes 4 levels of pricing research, that account for 108 unique variables that we have identified that effect what your home is really worth. Homes are not like loaves of bread, each one is unique, and accounting for your homes unique features helps us more effectively price your home accurately. We can even show you how many buyers are in the market and exactly how likely your home is to sell in any given month based on our proprietary algorithm.

3. Bad Real Estate Internet “Marketing” 

Most real estate marketing, is actually just basic advertising and it HURTS Your Final Sale Price. Mostly it consists of a few things like a yard sign, a dozen bad photos ( you know what we mean) paper flyers, an open house and putting the home in the MLS. Even worse, one of the first things they do is to “syndicate” your listing to 15 sites like Zillow, Trulia and Realtor.com — which helps these websites sell ads to agents but not sell your home. The average dollar amount spent on “marketing” a home is only $325.

We control hundreds of websites and online accounts where we feature your home in gorgeous HD video and photo. Our no Ads, no spam, No hassles policies help buyers focus on your home and keep them away from agents who would steer them away from your home and towards their own listings.

Our “Up Sell Your Home” listing program (consumer value at over$10,000) consists of 17 modules, over 200 different steps and dozens of innovative marketing strategies we use to promote homes more effectively than any other real estate company in the USA. This program cost us over $20,000 to develop, it’s hundreds of pages and barely fits in a 3 ring binder. Anyone trying to do it without our proprietary software and skilled staff; it would cost them…well, they couldn’t.

No one else does more.

4. Poor Communication

One of the top seller complaints is that after the agent “gets the listing” they are never heard from again except to ask for price reductions.

We guarantee to speak with you every week and we provide 4 reports monthly with real time notification of everything we do.

Our Virtual Kitchen Table – paperless process including paperless contract signing and “No Cleaning. No Travelling. No Pressuring” Virtual Listing Presentations is available 24/7 and saves you time and stress

5. One-Size-Fits All Listing Programs.

Is your situation unique?

Doesn’t it make sense to customize your listing program to achieve very specific goals and protect your finances?

We offer “Customized Listing Programs” including:

  • Distinctive Luxury Properties Program
  • Up Sell Your Home Listing Program
  • Smart Seller Program
  • Short Sale Solutions Program
  • Corporate Relocation Program
  • Custom Builder Marketing Program

Top 10 Reasons to List with US

1.  Exposure
We distribute your listing to hundreds of the most trafficked websites in the world that include: Google, Oodle, Craigslist, Realtor.com, Trulia, Zillow, Homefinder and many, many others.

2. Reach
Our global affiliations allow us to immediately distribute your listing to real estate agents throughout the country and internationally.

3. Expertise
We are represented by experienced, full time Sales Associates that not only specialize in their local niche markets, but specialize in only one discipline of real estate. Either they are a listing agent or they are a buying agent. They in turn possess a deeper knowledge of local conditions that ultimately enhances their ability to negotiate on your behalf.

4. Concierge Services
Every inquiry we receive on one of our listings is directed to a dedicated specialized team member where it will be expertly handled with professional courtesy by a licensed and highly trained Realtor who specializes in a particular discipline. It’s the best way for us to assure that our client’s critical needs are being met and no potential for misconstrued agent interest exists.
As a company, We are about exceeding 5 star expectations.

5. Marketing Savvy
We have a 110 point home marketing plan, from which create customized, professional quality marketing materials for each property we represent that are used to effectively promote the property via direct mail and newsprint, as well as local, regional; other consumer publications.

6. Reliability
We know that pricing your home right the first time is critical to getting it viewed by more people and sold in a shorter time span. We employ a series of the most effective analytical tools available to derive the best price for your home.

7. Technology
We see a distinct parallel between technological advancements and providing benefits to the client. That is why We are able to utilize technology applications such as iPhone and iPad for real estate to develop and to conduct a 100% paperless real estate transaction with our clients.

8. Innovation
We are always looking at ways to broaden our market reach through “real time” technology. Our 110 point marketing plan does more to market your property effectively and promoted in an increasingly mobile environment than any brokerage in the USA.

9. Giving Back to the Community
What matters to our clients is what matters to us. The James Harner Group has a long history of giving and community involvement. Fox & Roach Charities not only assists our surrounding communities through monetary donations but also through numerous volunteer efforts. Community Service Day is an important annual companywide tradition for Fox & Roach. Every year in October our company closes its doors for one day to allow sales associates and employees to lend a helping hand to those in our community in need. A day of hammering nails, painting walls, and sprucing up yards – at soup kitchens, daycare centers, shelters, food banks and construction sites – allows us to give back to the community, touch lives, and help the less fortunate.That’s because we not only work in the communities we serve, but we live and play here too. We make it our business to know what’s happening in the market, not only today, but every day.

10. Fox and Roach is the Choice in Our Market
We are a rocksolid 100 year old real estate company with the largest market share of any company in the Tri-State PA, NJ, DE region. Recently aquired by Warren Buffett, we are now a Berkshire Hathaway branded company. We are steadfast in embracing the future of real estate. By creating innovative solutions for tomorrow’s challenges, we will set the standard for business ethics and values, based on the image established by our founders and meet the needs of the clients we serve through changing times and thus, be the Real Estate Team of choice in our market, today and tomorrow.

What does all this do for you?

It helps you Sell Your Home for the Most Money, Faster, with Less Stress.

What next?

Connect with our team if you’d like to see how these issues apply to a specific home or situation.

Consult with us via a Zero-Pressure Real Estate diagnosis session if you want to see if we are a good fit for you.

The first step is easy. We’re friendly.


James Harner


James Harner Group
Uncommon Experiences and Extraordinary Results. Guaranteed.